NOTO Ice Cream has raised Rs 15 crore ($1.75 million) in a growth subsidizing round driven by Inflection Point Ventures (IPV), with support from JITO Incubation and Innovation Foundation and LetsVenture.

Earlier to this, the Mumbai-based brand had raised Rs 4 crore in a pre-Series A circular, which saw investments from Titan Capital, Rockstud Capital, Bollywood on-screen character John Abraham, WEH Ventures, and other angel investors.

The continues from this circular will be utilized to quicken development into Level 1 and Level 2 cities, drive item development, strengthen marketing efforts, and upgrade offline nearness to extend brand mindfulness, NOTO expressed in a press release.

Co-founded in 2019 by Varun and Ashni Sheth, NOTO Ice Cream points to revolutionize the ice cream industry by offering indulgent yet healthy alternatives that don't compromise on taste. The brand centers on giving more beneficial choices without sacrificing flavor. It offers ice creams that are low-calorie, high-protein, and contain small to no sugar, allowing health-conscious consumers to indulge guilt-free.

NOTO's item run incorporates ice cream tubs and popsicles, Greek yogurt cheesecakes, and vitamin C-fortified fruit popsicles. The brand claims that its ice creams contain prebiotic fiber and protein and have no additives, fake sweeteners, flavors, or colors, with 75% less sugar than customary ice cream. NOTO's items are accessible on conveyance stages such as Swiggy, Zomato, Zepto, BigBasket, Instamart, and Blinkit. The company is additionally arranging to extend its offline nearness to decrease reliance on a single deals channel.

Agreeing to advertise inquire about, the Indian ice cream advertise was esteemed at Rs 228.6 billion in 2023 and is anticipated to reach Rs 956 billion by 2032.

NOTO has as of now extended over Mumbai, Delhi, Bangalore, Hyderabad, Chennai, and Pune, with plans to scale into Ahmedabad, Kolkata, and Lucknow.

The brand competes with other players within the solid ice cream space, counting Habit Health, Get-A-Whey, Good Fettle, Papacream, and Nomou, among others.