Plant-based nutrition brand Earthful has raised Rs 5 crore in a seed financing round driven by Srinivasan Namala.

The Company has raised over $1 million till date in subsidizing counting the current venture.

The reserves will be conveyed for inquire about and advancement of modern items and strengthening brand nearness, Earthful said in a press release.

Co-founded in 2020 by Veda Gogineni and Sai Sudha G., Earthful could be a clean, plant-based nutrition brand committed to advertising 100% normal supplements, free from chemicals and added substances. The company centers on science-backed details and gives multivitamins outlined to fill daily nutrition holes over diverse age bunches, together with focused on arrangements for Skin, Hair, Rest, and PCOS. The item run incorporates plant-based proteins and a junk free, common Kids' chocolaty milk mix powder.

The Hyderabad based company states that it makes a 100% characteristic supplement particularly outlined for menopausal women. It claims to have 1 lakh clients and 70-80% of deals coming specifically from its website. The company's items are moreover accessible on major e-commerce and quick-commerce stages like Amazon, Flipkart, and Swiggy Instamart. Established in science and fueled by nature, it points to rethink ordinary nutrition making it clean, successful, and open to all.

Agreeing to Earthful, it has as of late propelled Japanese Matcha, Coffee Mocha protein flavors, all totally normal and free from added substances and additives. The company has moreover presented a Kids' Milk Mix powder, a nutritious mix of millets, plant-based protein, calcium, and Vitamin D3 made with real cocoa.

Within the final 12 months, Earthful says that it has seen 3x development, coming to over 1 lakh clients with a solid 40-50% rehash buy rate and as of now at Rs 15 crore yearly income run rate. The company is additionally set to grow into offline retail, making its items more open to customers over India.

It competes with the other major brands in this space such as Herbalife, Himalaya, Nutrilite, Dabur, among others.