Serial entrepreneur Priyanka Gill, former Venture Accomplice at Kalaari Capital and Co-Founder of the Good Glamm Group, has propelled COLUXE, a lab-grown diamond (LGD) brand. 

The brand has too raised reserves in its angel circular for an undisclosed amount. 

COLUXE offers contemporary plans focusing on collections built around the classic suite of jewellery, from solitaire rings, pendants, earrings, tennis bracelets & accessories to topical collections around the zodiac, gifting and sign and the COLUXE signature pieces. 

According to the company, the key differentiator for COLUXE will be the technology-led center on customization and improving modern components permitting multi-use settings and personalization through AI. 

It claims to have a simple integration over lead stores and digital platforms. 

The startup plans to dispatch carefully in mid-2025, taken after by flagship retail expansion, tapping into India's $50 billion fine jewellery market.

In the lab developed diamond space, COLUXE will compete with a clutch of firms counting Fiona Diamonds, Spotlight Lab Developed Diamonds, and Jewelbox. Aditya Birla-backed GIVA moreover offers a lab-grown diamond jewellery line.