Mohali-based shoe care brand SHOEGR has raised $100K in a pre-seed round from early-stage startup quickening agent PedalStart.

The continues will be utilized to develop and scale its item portfolio, make strides showcase and end-user reach, and fortify its awareness-building activities.

Also, the reserves will be utilized to incline up SHOEGR's direct-to-consumer (D2C) nearness by upgrading the e-commerce involvement on it possess site and encouraging new retail associations to permit its items to reach a more extensive gathering of people.

Co-founded by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy, SHOEGR has presented a broad extend of shoe cleaning, security, and capacity arrangements. Separated from its site, SHOEGR currently offers its items by means of stages like Amazon, Flipkart, Myntra, and Ajio.

Outstandingly, in October final year, SHOEGR claims to have accomplished Rs 50 lakh month to month deals and is anticipated to cross Rs 1 crore month to month deals in FY26.