Amazon is an officially abandoned Inspies, a Tiktok style store flow that includes photos and products of its products. Amazon spokesman Maxine Tagay confirmed the decision and declared that it had decided to regularly evaluate the company's ability to tailor itself to customer preferences and remove inspiration. 

Launched in 2022, Inspire allowed users to scroll through many products in products in categories such as interior design, skins, pet care and other potential to purchase directly through the application. Nevertheless, the feature struggled to gain momentum, especially against the backdrop of criticism from creators who said Amazon was low-paid for its content.

 The company also focuses on integration into social networks, recognizing that many customers are looking for product recommendations through external platforms. Amazon still offers other opening tools, including interesting stores and shopping guides.