Pointed at strengthening itself within the moment noodles showcase, Wow! Momo, a quick service restaurant (QSR) brand, has made its passage into the fast-moving customer merchandise (FMCG) cup noodles segment with the presentation of Wow! Noodles – a run of desi-Asian flavors.

The extend highlights a combination of famous Asian and Indian flavors, counting Thukpa, Khao Suey, Manchurian, Korean, and Chinese Bhel. Growing across the nation with omnichannel accessibility, Wow! Noodles has been making its check over driving fast commerce stages such as Instamart, Zepto, Blinkit, BigBasket, Flipkart Minutes, and D Mart Ready, alongside present-day exchange giants, the company expressed in a statement.

“With Wow! Noodles, we are disturbing the cup noodles category by bringing the perfect blend of desi and Asian flavors in a arrange that's both helpful and energizing. As we proceed to grow our FMCG footprint, this dispatch marks a noteworthy step towards making Wow! Momo a family title past QSR,” expressed Sagar Daryani, Group Chief Executive Officer (CEO) and Founder, Wow! Momo.

As Wow! Momo proceeds to grow its FMCG portfolio, Wow! Noodles is eyeing to rethink instant meals with delicious flavours. Wow! FMCG was presented approximately 24 months prior with packaged momos. With 16 SKUs in Momos and presently with 9 SKUs of cup noodles, it is accessible in more than 10,000 stores and conveyance focuses. The company expressed that the division is already at a 60 crore (ARR) inside a brief term of presentation it extends. The company points to hit a yearly 100 crore commerce inside 24 months.

“We are leveraging the strong brand equity of Wow! Momo to form Wow! Noodles a family top pick. With our center on item innovation and vital channel extension, we are confident about an energizing year ahead—bringing new Flavours, scaling our dispersion reach, and disturbing the FMCG space,” expressed Mithun Appaiah, CEO, Wow! FMCG.

With imaginative shopper engagement and product trials, Wow! Noodles is driving deep consumer engagement through immersive in-store activations, shows, and broad item sampling in present day exchange outlets, the official statement added.