Saudi Arabia introduces the first date-based soft drink in history
Saudi Arabia recently launched a rather bizarre cola, crafted not from corn syrup or cane sugar but from the nation’s most prized fruit—dates.
Named Milaf Cola, the drink was created by Thurath Al-Madina, a backup of the Saudi Arabian Open Speculation Finance, and propelled at the Riyadh Date Celebration by the company’s CEO, Bander Al-Qahtani, and the Saudi agriculture minister Abdulrahman Al-Fadley.
The cola’s star fixing are premium dates which are stuffed with fiber, antioxidants, and fundamental minerals such as magnesium and potassium, and are respected in the Middle East for their wellbeing benefits.
Milaf Cola claims it contains no added sugar and is able to harness the superfood’s wellbeing benefits, situating itself as a more advantageous elective to routine soft drinks without compromising on flavour.
The cola’s dispatch is in keeping with a broader activity to champion sustainable, locally sourced items that adjusts with Saudi Arabia’s Vision 2030, a program pointed at accomplishing the objective of expanded enhancement financially, socially and culturally.
The company says Milaf Cola follows to all universal food safety benchmarks and is ecologically economical since it is made with locally sourced dates.
According to media reports, celebration participants were energetic to test the unused elective to traditional sugary sodas and lauded it enhance, portraying it as both commonplace and refreshingly different.
“It’s like drinking sunshine, if sunshine tasted like dates and happiness,” one celebration attendee said.
Thurath Al-Madina has reported plans to extend the unused refreshment line and to present the drinks in regional and worldwide markets, trusting to rethink worldwide perceptions of dates from a conventional snack to a trendy, versatile ingredient.
“Milaf Cola is fair the starting. We are working on a variety of items that will revolutionize how dates are expended globally,” a company representative was quoted as saying by Munsif Daily.
source: dunyanews