Reddit is bringing machine learning-powered translation services to more than 35 new regions in Europe, Asia and Latin America, aiming to open up the largely English-centric social network to more users. The service comes nearly five months after Reddit first launched a site-wide translation service for French-speaking users, though the company had previously allowed users to translate a single post into multiple languages. Seven months after Reddit went public, while the company says its user base and ad revenue continue to grow, the most obvious way to attract a larger user base is to offer content in multiple languages.

One of the biggest selling points of Reddit's new translation feature is that users can configure posts and corresponding comments to be automatically translated from the community's original language to the user's language based on Reddit settings. This means that the dialogue can change on the list between the two different languages ​​and the user does not manually translate all the answers. You can publish in any desired language. To do this, users in supported localizations will see a new translation icon in their menu, which will allow them to view content in their preferred language.

Reddit's translated posts will be marked as such, and users will be able to choose to view the posts in the original language if they wish. Similar to what it did when it translated posts into French earlier this year, Reddit said the content will be indexed in supported search engine languages, meaning people searching for answers in their own language will also see Reddit results.

Reddit doesn't detail all the new languages ​​it will support, but the translation service is already available in Brazil and Spain today, so it's safe to assume that Brazilian Portuguese and Spanish are now supported, though presumably only in those countries. Reddit added that it plans to "expand AI-powered translation to the German, Italian, Philippine, and Latin American markets in the coming weeks."