Lab-grown diamond startup True Diamond has raised $1 million in a seed financing circular driven by Titan Capital, along with participation from Cluster ventures, Zeropearl Ventures, and individual ventures from Ashutosh Valani, Priyank Shah, Aashka Goradia Goble, Mamaearth author Ghazal Alagh, Abhishek Goyal, and Anmol Jain.

The new stores will be utilized to construct a talented team, intensify brand perceivability, onboard gems experts/consultants, designers, and deals groups, dispatch elite boutique outlets in Mumbai and Delhi NCR, and contribute to branding and promoting initiatives, True Diamond said in a press release.

Co-founded in January 2024 by Parin Shah and Darayus Mehta, True Diamond is a lab-grown diamond gems brand that centers on maintainability, development, and uncompromising quality. The company points to rethink extravagance in the gems industry. It offers an assortment of items, counting rings, studs, pendants, accessories, mangalsutras, bracelets, tennis bracelets, among others. The startup too gives customized jewellery and men’s collections.

According to the Mumbai-based company, its lab-grown diamonds are made in a laboratory setting utilizing progressed innovative forms that imitate the normal diamond-growing environment. They have the same chemical composition, physical properties, and optical characteristics as common diamonds but are morally and reasonably produced.

True Diamond offers a broad catalogue of 5,000 customizable designs, claims to have a client rehash purchase rate of 1.7 times, and is accessible over the nation.

source: entrackr.