Boldfit, a direct-to-consumer wellness firm, has received Rs 110 crore (approximately $13 million) through a contemporary financing circular led by Bessemer Venture Partners.

The Bengaluru-based company had already raised $8.37 million from its existing financial specialists, counting KL Rahul.

According to a press discharge, Boldfit plans to utilize the new stores to upgrade item advancement and scale brand expansion.

Founded in 2018 by Pallav Bihani and Aasshna Guptaa, Boldfit is an e-commerce stage advertising a wide run of sports and wellness items. The company’s item categories incorporate attire, wellness hardware, nourishment supplements, and accessories. Boldfit caters to an assortment of sports, counting basketball, cycling, football, volleyball, badminton, and cricket, and offers more than 400 items at reasonable prices.

Boldfit points to set unused benchmarks in quality and development, making wellness available to devotees over the nation. The company claims to have collaborated with IPL groups such as Mumbai Indians and Royal Challengers Bangalore and to have served over 10 million clients nationwide.

The company too has plans to open offline stores inside the following 12 to 18 months and grow into the Center East. Moreover, Boldfit points to present assist developments in its existing item categories.

According to advertise inquire about, the Indian wellness showcase, esteemed at $20 billion in 2023, is anticipated to reach $32 billion by 2028, developing at a yearly rate of 27%.

source: entrackr.