Here are five free ways to market your business for Small Business Saturday:

1. Get Social

   -Utilize social media platforms to promote special deals and increase brand awareness.

   - Use official hashtags like ShopSmall and Small BizSaturday to make your business more discoverable.

   - Create a social media photo opportunity at your location to engage customers.

2. Consider Longer Hours

   - Extend your business hours for the shopping holiday to maximize sales.

   - Advertise extended hours in advance and update your website and social channels accordingly.

3. Host a Sale

   - Offer discounts or coupons to incentivize customer visits, especially if your customer base is local.

4. Exclusive Offers for Subscribers

   - Use your email list to provide exclusive offers for subscribers, making them feel like VIPs and encouraging future loyalty.

5. Countdown to the Big Day

   - Send a series of emails counting down to Small Business Saturday to build anticipation and keep your business top of mind.

These strategies can help you make the most of Small Business and attract new customers while rewarding loyal ones.