Walmart-backed PhonePeis set to enter the quick commerce market through its e-commerce venture, Pincode, concurring to a media report. This marks the third endeavor by the Sameer Nigam-led company in online retail.

In April final year, PhonePe's Pincode app left non-food categories on the Open Arrange for Digital Commerce (ONDC). It presently offers only food delivery and unreserved ticket booking on ONDC.

According to a report by ET, Pincode has completely turned to the speedy commerce demonstrate, propelling 15-minute conveyances in select zones of six cities: Bengaluru, Mumbai, New Delhi, Pune, Hyderabad, and Varanasi.

The company plans to extend its scope to almost 25% in these markets in the coming weeks, with the full benefit rollout anticipated between April and June 2025.

Following Flipkart, PhonePe will be the moment company from the same bunch to venture into the moment conveyance advertise, with Zomato and Blinkit being other striking cases in this space.

In later months, both built up and developing companies have entered the fast commerce segment. Blinkit, Zepto, and Instamart lead the showcase, whereas newcomers like Flipkart, BigBasket, and Amazon are growing their nearness. Past groceries, there's a developing trend of 10-15 diminutive nourishment conveyances, with Swiggy, Zomato, Blinkit, Zepto, Ola, and Magicpin consecutively reporting their entry into this space.

source: entrackr.