Samsung's The Frame has been a notable hit since its launch, prompting a slew of imitators from other manufacturers looking to develop TVs that serve as beautiful wall art. However, none have been able to replicate the same combination of utility and visual appeal that has made Samsung's product so popular. Samsungis taking The Frame Pro to the next level in 2025, with the goal of maintaining beautiful design while boosting TV performance.

The Frame has always excelled in Art Mode, transforming into attractive wall art in Standby Mode, but it's traditionally been a middling performer when it comes to the TV's actual functionality. Its appeal comes more from its design and atmosphere than from its previously "so-so" picture quality. The Frame Pro seeks to address this issue by introducing two key improvements that Samsung says will enhance the viewing experience.

SamsungThe first big improvement is the move to Mini LED technology, which improves contrast, brightness, and deeper black levels. Unlike the standard Frame, which doesn’t have any local dimming functionality at all, the Mini LED upgrade marks a substantial step forward for the Frame Pro. However, there’s one important distinction: this isn’t a Mini LED in the traditional sense. Most mini-industrial televisions have many darkening zones  to accurately control the light around the screen, which provides the best levels of black and more sophisticated shadows. Frame pro, while Mini LED does not include this level of precision. Instead, Samsungappears to be using the technology in a less traditional way, likely balancing cost and design.

Despite this limitation, the addition of Mini LED still represents a significant improvement over the original Frame model, making the Frame Pro a more versatile TV while retaining its signature artistic appeal. With these updates, Samsung is positioning The Frame Pro as a more versatile option for consumers who value both style and performance, further strengthening its dominance in the art-inspired TV niche.