On the heels of introducing upgraded versions of the Elite 10 and Elite 8 Active headsets, Jabra says it's exiting the consumer headset market entirely. Jabra's parent company GN said it was discontinuing its Elite and Talk audio product ranges to "increase focus and resources on more attractive parts of its business", citing rising competitive costs. "Over time, GN CEO Peter Karlstromer has changed over time. Our retail partners.”

Departure to speech-a dated appearance lineup of over-the-ear mono bluetooth headphones — is not surprisingly given the fall in this category, but Jabra's elite area of ​​wireless earplugs is generally well received since launching in 2016. The decision follows last year's decision To redirect the elite lineup to the premium audio market, where Jabra's parent now says that the investment level required to remain competitive is considered unjustified in the long term "despite having originally resulted in" stronger profitability. "

However, Jabra does not leave the sound category completely, with digital trends that notice that the company continues to develop its business -focused Evolve Lineup. The second-generation Elite 8 Active and Elite 10 headphones are still available for purchase later this month, serving as the final headphones in the Elite series. Jabra will continue to support these products for "several years" and expects the remaining stock to be depleted by the end of 2024.