Content-to-commerce stage The Great Glamm Bunch has declared the completion of a 100% securing of The Moms Co. 

This comes on the heels of the Bunch reporting the completion of its Sirona transaction and its increments in shareholding in its other portfolio brands organic Harvest and Winkl.

In October 2021, the Good Glamm Gather obtained a majority stake in The Moms Co. through a cash and stock bargain, driving to partial exits for The Moms Co. originators and full exits for financial specialists like DSG Capital and Saama Capital. The remaining offers held by the authors were completely procured by Great Glamm Gather over the final two a long time, completing a 100% acquisition.

Over the past three years, key capacities of The Moms Co. have been coordinates into the Great Glamm Group’s operations. After driving the commerce for a year post-acquisition, the authors ventured down from day-to-day parts final year, transitioning full control to Great Glamm Group's central groups. 

Since the acquisition, The Moms Co. claims to have seen fast development, driven by the direct-to-consumer channel utilizing Great Glamm Group’s content-creator-commerce flywheel.

The brand has too extended globally, retailing in Carrefour and Lulu in the UAE. And is presently planning to enter extra universal markets.

Good Glamm Group got to be a unicorn in 2021 with a $250 million financing circular. The company plans to go open by Diwali 2025

source: entrackr.