WeArisma, an earned media analytics business, has introduced a novel AI-driven visual search tool that it claims will transform the way companies find influential partners.With the help of this solution, marketing efforts will be more innovative and effective while also opening up previously untapped search possibilities. 

Driven by WeArisma's unmatched worldwide earned media data, the sophisticated artificial intelligence technology surpasses simple keyword searches by utilising visual analysis on the content of prominent sources to recognise highlighted objects, characteristics, individuals, text in photos, and more. Finding influencers for fruitful cross-brand partnerships, making sure influencer groups are open and varied, and disclosing influencers commemorating significant life events are just a few ways this may help marketers.

"Marketers must explore AI's capabilities and advances as it transforms the marketing environment. Google's latest revelation, for example, on how Generative AI would be utilised in search, is expected to transform the way the internet runs while also presenting brand discoverability difficulties, with experts forecasting a 40% decline in direct traffic to websites.

"This will make word-of-mouth and influencer marketing more crucial than ever, as firms seek to strengthen direct relationships with their communities through trusted social media influencers. Our new technology positions forward-thinking businesses to be the first to pioneer this initiative, enhancing strategic success."

AI Visual Search Use Cases 

WeArisma'a artificial intelligence visual search has several applications that enable brands to discover a wider range of content in new ways and build relationships with influential sources to increase audience engagement at the right time.

AI search technology can help brands and agencies:

•Find and collaborate with influencers to celebrate life events that align with your brand and products. Working with influencers who are currently going through important life stages like parenthood or planning a wedding can create genuine engagement and cultivate real relationships and trust with your audience. Ensure influencer communities are diverse and inclusive: Marketers can easily identify influencers from diverse backgrounds to create more inclusive campaigns that connect with a wider audience, celebrate diversity and promote inclusivity.

•Provide stunning visual consistency across all community and influencer campaigns: Help marketers achieve creative coordination and ensure a unified brand image by pairing influencers with visual styles that match their campaign themes. Identify the right influencers for successful cross-brand collaborations: AI visual search can find influencers whose audience demographics match the brand and potential partner brands to facilitate successful cross-brand collaborations, increase awareness and create synergy, thereby expanding the brand's influence among key consumer groups. .

•Gain insight into your competitors' visual influencer strategies to stay competitive in the market: Competitors' strategies targeting different topics, products or campaigns can be easily examined to improve your earned media strategy, capitalize on new trends and ensure ongoing relevance and competitive advantage. in the market.