TikTok plugs Getty Images into its AI-generated ads and avatars
TikTok will allow advertisers to source content from Getty Images when using the platform's AI- powered announcement creation tools. The integration will allow advertisers to use licensed images and vids from Getty to produce advertisements featuring AI- generated content, including naturalistic AI incorporations.
The integration will be made available through TikTok's Symphony Creative Studio, an AI- powered videotape generation tool launching to all advertisers starting moment that generates vids grounded on product descriptions, can add AI incorporations to" speak the product," and can also include AI- powered voice acting in a variety of languages.
Advertisers can also use the tool to produce multiple performances of their advertisements or" remix" being bones. Since launching its own AI image creator last time, Getty Images has signed deals across the AI space, giving companies like Nvidia and Pics art access to a wide range of its content under secure licenses for marketable use.
This collaboration creates a flawless integration into TikTok's Symphony Creative Studio, giving brands and businesses direct access to our vast library of millions of ultra expensive images and vids, making it easy for them to produce important and compelling content for TikTok," Peter Orlowski, elderly vice chairman at Getty Images, said in a statement publicizing the global strategic cooperation.