Spotter, a financial services startup for creators, is launching an AI-powered creative suite called Spotter Studio that will help YouTubers brainstorm concepts, auto-generate thumbnails and titles, plan projects, manage tasks, and collaborate with others. Notably, it has the ability to analyze billions of public YouTube videos to get inspiration from similar creators. Spotter Studio competes with a range of AI tools designed for creators, such as TubeBuddy and VidIQ, as well as YouTube's AI-powered inspiration tool, which suggests topics based on data about what audiences are currently watching. However, Spotter Studio claims to differentiate itself from other tools because its solution is more tailored to individual preferences.

When creators sign up for Spotter Studio, they are given permission to access all of their public YouTube videos. The company uses these videos to provide personalized suggestions that resonate with its viewers, and the company makes it clear that it does not share users' personalized recommendations with others. “It can look at every video you’ve created and tell us what actually worked and what didn’t," Spotter founder and CEO Aaron DeBevoise told . "This data, combined with performance data from across channels, helps us tailor each recommendation to that creator. So if you end up in a situation where you have four creators and they're all inputting the same idea, you're going to get different results depending on who everyone is.

Spotter's brainstorming feature generates ideas based on the creator's prompts and what they've created in the past, with override options to further customize the results. For example, there's an option to describe the target audience  so if the majority of their audience is male, creators can ask for ideas targeting female and/or non-binary audiences. There is also a "Diversify" button, where users can click on generated ideas to progress to new, related but different ideas. For example, if the topic is basketball, it can generate ideas for collaborations with basketball players, basketball competitions, or personal stories about basketball. The thumbnail generator is also personalized for each creator: it takes a creator's profile picture and uses their likeness to create miniature concept art. Additionally, Spotter Studio’s “Projects” tool works as an all-in-one project planner to organize tasks and collaborate with teams.

It also tracks projects through the various stages, from development to post-production, publishing, and release. Note that AI analyzes more than 2 billion videos on YouTube created by a similar creator and provides Spotter user recommendations for how to increase your video. The function called "program" functions as "Research -Bouleded", turns the video from other YouTuber and watches the mass of the creator. When users click on a title, the Spotter AI tool brainstorms channel ideas. Analyzing popular YouTube videos can sometimes raise concerns about originality and creativity. Plagiarism has become a serious problem among YouTube users, with many trying to post as many videos as possible to quickly gain a large audience. Last year, Harris Brewis (aka hbomberguy) accused several YouTube users of plagiarism. One of the defendants is James Summerton, who allegedly took excerpts from authors without proper attribution and rearranged the words to present them as his own original thoughts.

In a conversation with Paul Bakaus, Spotter's vice president of product, he said the Outliers feature could be controversial among some creators. He told , “Creators are already [copying] every day, so that ship has sailed…That’s probably not the best response.” Although an unexpected answer from an executive, his statement is unfortunately correct. Replicating something that’s already successful has been done for decades and will likely never stop. Plus, while YouTube videos themselves are copyrighted, their underlying messages and concepts aren't. Backaus says the system won't generate ideas that directly copy someone else's video. Nevertheless, starting the AI ​​tools is not much reflected. This repeats what is related to many creators.

"We are very cautious about brainstorming and main functions so that we never copy real videos. "So when you click on the brainstorm icon on one of these buttons, you're not going to get a video idea that you just clicked on. Right now, we're just using the name for inspiration and making sure it's always as personalized as possible," he added. Spotter has been developing its AI tool for about a year and has invited several creators to test it, including Colin & Samir, Dude Perfect, Kinigra Deon, MrBeast, and Rebecca Zamolo. Early beta tests have resulted in an average 49% increase in views in the first week, compared to videos created without Spotter Studio, the startup claims. The company says its AI toolset will continue to evolve, with new features being added to Spotter Studio every week, improving on current capabilities. Spotter is also introducing experimental features through its AI division, Spotter Labs. One of these is the Story Beats tool, which helps you create a content plan. Spotter Studio is currently available in the US, Canada, UK, and Australia, and costs $49 per month. The company is currently offering a limited-time discount of $299 per year, and there's also a 30-day free trial.