At the beginning of February, Meta announced that she would start using a photo brand created by AI tools on their social network. Since May Meta has regularly used "Made with AI" labels in their Facebook, Instagram and Threads apps. But the company's practice of tagging photos has drawn the ire of users and photographers, as it slaps a "Made with AI" tag on photos that weren't created using AI tools.

There are many examples of Meta automatically attaching tags to images that were not created through AI. For example, this photo of Kolkata Knight Riders winning the Indian Premier League Cricket tournament. Notably, the label is only visible on the mobile apps and not on the web. Many other photographers have expressed concern that their photos have been mislabeled as "Made with AI." Their point is that simply editing an image with a tool should not apply to the label. Former White House photographer Pete Souza posted on Instagram that one of his photos had been re-tagged.

 Souza told TechCrunch in an email that Adobe has changed the way its cropping tool works so that you "need to flatten the image" before saving it as a JPEG. He suspects that this action triggered Meta's algorithm to attach this label.