Analyst criticises potential of extensive OpenAI-Apple tie-up
The news site explained that the observer role is linked to a deal announced last month for Apple to integrate ChatGPT into its iPhone, iPad and Mac devices as part of a series of new AI features.Radio Free Mobile's Richard Windsor said a board position could be more beneficial to OpenAI than Apple. He pointed out that the new Apple Intelligence, the company's personal intelligence system for iPhone, iPad and Mac, does not include any OpenAI technology.
Instead, Apple Intelligence allows users to send queries to ChatGPT for responses as part of a hybrid solution to ensure customer privacy and security. Analysts said Apple would use other large language models (LLM) from other companies that could include Baidu and Google.
Windsor said in a study report: "The Openai feature calls for Apple to enter its board, which suggests that the Open is selling deeper into Apple Apple Intelligence and Apple refuses." He doubted that Apple could conclude that OpenAI's model largely follows other companies' models, "which means there's no benefit to an exclusive relationship."Bloomberg reports that OpenAI will benefit from deeper partnerships, reaching hundreds of millions of potential users. Keep OpenAI at your fingertips
Windsor explained that Apple is known for developing "its own technology that is not dependent on others."
Therefore, analysts believe that OpenAI cannot provide anything that Apple wants in Apple's smart products.
He said OpenAI firmly believes in ever-larger models consuming more data and more computing power, which is not a priority for Apple.
Windsor stated Apple Intelligence is “full of small models that can each perform a generative AI task”, which OpenAI doesn’t address. Windsor called OpenAI a basket case that "turned out to be a powder keg waiting to explode," noting that CEO Sam Altman briefly left the company last year to take a job at Microsoft.
He said Microsoft-backed OpenAI has not solved its fundamental problems and "it may only be a matter of time before it fails again." "The last thing any sane user of OpenAI technology should do is increase their reliance on a company as a source of artificial intelligence," Windsor said.
He suspects that when Apple approaches OpenAI by attending board meetings, it will decide to block the AI company. Windsor explained that at some point Microsoft will have no choice but to buy OpenAI outright.
"The bottom line is that I don't think this represents a deepening of Apple's relationship with OpenAI, and in fact it may reinforce Apple's decision to stay away," he said.