To expand its technological capabilities, Amazon is reportedly entering the field of artificial intelligence (AI) through a new chatbot project codenamed Metis. The move, designed to compete with existing models such as OpenAI's ChatGPT, marks Amazon's strategic move into the emerging artificial intelligence chatbot market. According to a report by Business Insider, Amazon Metis aims to revolutionize user interaction through advanced AI capabilities. The chatbot, named after the Greek goddess of wisdom, is expected to debut at Amazon's annual devices and services event in September 2024. The report notes that sources familiar with the project revealed that Metis will use Amazon's proprietary AI model Olympus, which promises enhanced functionality beyond current industry standards. Unlike conventional models, Metis is designed to work seamlessly with web browsers, facilitating widespread accessibility. Metis is poised to excel in various tasks such as conversational engagements, information retrieval and even image generation, demonstrating its versatility in multimedia interactions. Leveraging a retrieval-augmented generation (RAG) AI framework, the chatbot integrates text generation with data retrieval from expansive datasets, ensuring robust and contextually accurate responses. Metis is reportedly being developed as part of Amazon's Artificial General Intelligence (AGI) division, led by Senior Vice President and Chief Scientist Rohit Prasad. According to reports, Amazon CEO Andy Jaycee maintained a hands-on stance, stressing the project's strategic importance to the company's AI roadmap. However, despite Amazon's ambitiousness, some internal interests have paid attention to the potential market saturation and competitive timing. As the established players have been rooted in the AI ​​Chatbot landscape, Amazon is facing a challenge with the unique market with Metis. Ahead of the launch, industry analysts are closely watching Amazon's move to artificial intelligence chatbots and speculating about its potential impact on consumer engagement and technological innovation. As Amazon prepares to launch Metis, expectations are high that it will be able to integrate cutting-edge AI capabilities into everyday user interactions.